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James Averdieck, Gü’s founder, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph!

So, Gü was launched with three products in 2003, and subsequently joined by its fruity sibling, Frü, which followed two years later. And in May 2010 the two brands joined forces under the name of Gü.

It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds. Always dreamed of working in puds? Does working for Gü sound like your dream job? Well, here’s your chance to live the dream! If you are interested in any finance opportunities within Gü's West London based Head Office, please email us at or call 01923 202 202 to discuss current live requirements.